EXPERIENCE

Freelance Art Director + Graphic Designer (April 2023 – Present)
 

Senior Brand Manager // Glamnetic (March 2022 – April 2023)

• Develop elevated rebrand for global brand creative, packaging, and photography to increase market reach and establish brand consistency across omnichannel platforms that include ecommerce website, emails, social media, paid ads, and retailers

• Oversee and creative direct all launches from product development to go-to market; this includes pitch deck development, packaging creation, photography art direction, video shoot direction, and style guide development

• Maintain the ecommerce website and iterate on landing pages for maximum paid ad conversion

• Plan and manage all social media channels biweekly and maintain activation on trends and viral posts while providing direction for influencers and content creators to leverage more content

• Lead and manage a team of content creators that include designers, photo and video editors, social media managers, photographers, and videographer

• Maintain all content creation budgets and negotiate and source new production vendors to maximize budget and photo and videocontent

• Work cross-functionally across all departments and meet with leads to establish brand strategy

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Art Director // Tone It Up (November 2021 – February 2022)

Senior Graphic Designer // Tone It Up (July 2020 – November 2021)

• Redesign and rebrand omnichannel creative; develop style guides and direct digital marketing campaign creative assets for the ecommerce website, emails, social media, and paid media

• Direct and project manage a team of graphic designers, video producers, photographers, freelancers, developers, and social media managers on creative projects through a task management software

• Collaborate with founders and key stakeholders to brainstorm best strategy and practice for marketing plans

• Produce and direct photoshoots for ecommerce product photography, campaign imagery, brand videos, and social content for Instagram and TikTo

• Establish and organize all creative assets and photography in a detailed file management software for all employees to easily navigate and locate necessary files

• Review and provide feedback on all consumer-facing assets created by designers, freelancers, and interns

• Design and build Shopify landing pages for all fitness programs, challenges, ecommerce collections, and ads

• Host a weekly creative sprint meeting with 10+ key stakeholders, designers, and video editors to define what is needed for the upcoming week, deliver a progress report on current projects, and identify roadblocks in projects

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Digital Designer // Too Faced Cosmetics (March 2019 – July 2020)

• Concept new and unique daily digital marketing campaigns for the ecommerce website that include emails, website assets, paid media banners, and paid social images; on average producing at least 10 completely different on-brand creatives a month

• Design creative for digital marketing initiatives such as social campaigns, website assets, paid media, and other essential banners for global retailers including, but not limited to Sephora, Ulta, Nordstroms, and Macys

• Advise and mentor team members as needed with any design questions to help elevate projects. Continually motivated by team goals rather than individual goals

• Communicate and meet with manager and different marketing departments to strategize best design recommendations and brainstorm solutions for marketing campaigns

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Graphic Designer // Quiksilver (September 2015 – March 2019)

• Design and resize global assets to fit homepage, display banners, and emails for brand ecommerce websites and create all digital assets for North American third party vendors for Quiksilver, Roxy, and DC Shoes

• Create weekly North American emails for Quiksilver, Roxy, and DC Shoes by resizing product images, designing hero blocks, and experiential blocks such as assets that promote blog posts or videos

• Design in-store flyers and window displays and fixtures for Quiksilver retailers and third party vendors

• Translate global assets to fit Quiksilver, Roxy, and DC Shoes Spanish websites​

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Junior Graphic Designer // Visual Land, Inc. (February 2015 – June 2015)

• Programmed in CSS, HTML, and JavaScript to design and assist in front-end web development of new website

• Created graphics for website and packaging material using Adobe Illustrator, InDesign, and Photoshop

• Shot product photographs and edited images for website, marketing material, and presentations​

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Graphic Design Assistant // UCI Graduate Division (September 2013 – June 2015)

• Assisted Communications Director to design over 150 PR materials such as brochures and flyers targeted for potential graduate students using the Adobe Creative Suite

• Wrote articles for admissions website on academic achievements

• Photographed and photo edited for graduate professional events

• Marketing Intern // Eyemagine (January 2014 – March 2014)

• Organized email blast marketing strategy while managing marketing plans for social media accounts

• Created original graphic content for Facebook pages and articles using the Adobe Creative Suite

• Contributed articles for client’s blogs and company blog​

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Marketing and Design Intern // Enzoani (April 2013 – August 2013)        

• Collaborated with marketing department to help plan the annual fashion show hosting over 700 guests

• Coordinated all social media accounts and communicated with vendors to organize shipment of products

• Worked with Microsoft spreadsheet and Adobe InDesign to organize marketing Trunk Shows

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EDUCATION

University of California, Irvine (June 2015)

• Bachelor of Arts, Business Administration

• Bachelor of Arts, Art History

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*Official copies of resume available upon request